by Nicholas Deleon on February 29, 2008
How many times do you say to yourself, “All I want is a phone that works”? So you wonder why companies don’t take that into consideration.
There’s a cute little piece in today’s Old Gray Lady about how cellphone companies go about designing would-be hit phones. They hire focus groups, host weekend retreats and go to all sorta of extremes to try to figure out what Joe Consumer wants in a phone. Do you want a touchscreen, QWERTY keyboard, slider or flip? It’s a tough job trying to get consumers to buy the same thing over and over again.
But phone design isn’t all haptic this, holistic that. Nokia is currently designing a environmentally friendly phone, one that’s made out of recycled metal and other materials; it would sell well on the Upper West Side.
Nowhere in the piece is reliability mentioned. No one addresses that fact that, for example, I can’t walk up certain sections of Sixth Avenue without my phone cutting out. Even better, why I can’t use the phone in the eastern half of my apartment. How about we work on that.
Sources: http://www.crunchgear.com/2008/02/29/consumer-habits-make-cellphone-designers-go-crazy/
My commentary:
This is a kind of thing that show how business can be a strong tool of persuasion. Indeed remember those early days, the mobile was designed just to be contacted wherever we are and no one expected more. Whereas today, your mobile phone uses calendar, mp3, gps, and sometimes even computer ... Unthinkable to market a few years ago, designers and marketers come to sell us today! "Persuasion" i said or i should have said Marketers are a"power of persuasion" or "drem sellers"!!
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