Daniel Craig in the women's mouth

Daniel Craig in 007 lolly: Fans of 007 Daniel Craig can keep their cool this summer with an ice-lolly in the shape of his body in swimming trunks.

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An ice cream company created the purple "licence to chill" lolly after asking more than 1,000 women which male celebrity like to see on the end of a stick.

Del Monte Superfruit Smoothies said artists "worked tirelessly" to recreate a sculpture of 41-year-old Craig in the scene where he emerges from the sea in Casino Royale.

"Daniel Craig topped our poll of Britain's coolest celebrities and thanks to our Del Monte lolly replica he is officially immortalised as super smooth and licensed to chill," said spokesman Matt O'Connor.

The Daniel Craig smoothie lollies are blueberry, pomegranate and cranberry flavoured and under 100 calories each.

They are to be distributed during the first National Ice Cream Week which starts today and ends on June 7.

Source: http://www.telegraph.co.uk/news/newstopics/celebritynews/5416143/Daniel-Craig-in-007-lolly.html

My commentary:

Daniel Craig is the kind of example that shows how women can be strongly influenced by the aura and charisma of a person. Indeed, before James Bond Daniel Craig has made films in which he received rewards (Some Voices) or well-known films in the U.S. too (Lara Croft: Tomb Raider), but he did not enjoy this renowned among women .

And then, since he symbolizes the man as the ladies like, rich, body-builder, a very macho, in other words, since he has played the part of James Bond suddenly he meets the success with always the same women. Actually, here the women love it for what it represents and not for what it is... This is the power of the perception ! And companies use a lot this kind of tool to market their products when they target women...